01
Clarify
Define what makes the business valuable, who it is for and why someone should choose it. Then turn that into positioning people can understand quickly.
Brand clarity · Digital visibility · Commercial growth
I make strong businesses impossible to overlook.
For founder-led businesses that have outgrown their online presence. I turn real-world quality into a clearer identity, stronger visibility and a better route to enquiry.
Stockholm · London
15+ yearsAcross media, creator commerce and partnerships
PhDCommunication and brand understanding
Global experienceBrand and creator partnerships across markets
Founder viewBuilt through doing, not theory alone
The opportunity
Good businesses are often built faster than their brands. The work is strong. The reputation is growing. But online, the business still looks one chapter behind.
From good business
to clear proposition.
The work starts with the commercial problem. Identity, content and visibility are the tools, not the end goal.
02
Express
Create a coherent visual and verbal identity across the website, photography, social profiles and the moments where customers decide whether to trust you.
03
Convert
Strengthen the journey from first impression to enquiry, with sharper proof, clearer calls to action and visibility in the places customers are already searching.
Selected founder work.
Businesses I have shaped from proposition through identity, content and digital presence.
Property · Sweden & UK
Gyllen Properties Co.
Positioning, identity, web presence and launch strategy for a founder-led property venture.
Visit site ↗Design · Circular creativity
Patchy Tiger
Brand world, founder story and customer journey for a personalisation concept with a distinctive point of view.
Visit site ↗Personal brand · Commercial thought leadership
Matilda Gyllenhammar
A senior personal brand connecting creator commerce, partnerships, brand and measurable growth.
View profile ↗I build partnerships, businesses and ideas.
I’m Matilda Gyllenhammar, a commercial growth leader, founder and communication strategist with more than 15 years of international experience.
In media and the creator economy, I’ve worked where brands, creators and audiences meet. At Metapic, I led global partnerships, connecting visibility and influence to commercial growth.
That perspective shapes my work with smaller businesses: understand how people discover you, give them a reason to trust you and make the next step unmistakably clear.
I work selectively with founder-led businesses that have substance, ambition and something worth making more visible.
Commercial firstEvery decision has a job
Clear, not genericDistinctive without theatre
Small and seniorDirect collaboration