Hello, I’m Matilda

Good ideas. Real people. Room to grow.

I work where brands, partnerships and digital commerce meet, curious about people and what makes businesses grow.

Explore my work Areas of experience
Black and white portrait of Matilda Gyllenhammar
Stockholm · London
15+ yearsAcross fashion, media, commerce and the creator economy
BA (Hons)Concept & Product Design · Central Saint Martins, London, UK
Global experienceCommercial strategy and partnerships across markets
Founder viewBuilt through doing, not theory alone
People and experience

From a digital identity for a new brand with no budget to a footwear collection spanning sourcing, range planning and retail partners. Or a global creator programme growing from $100,000 to $1 million in revenue, with performance in focus. Directly with startup founders or alongside marketing teams of over 20 people. Different scale, same curiosity.

Brands I’ve worked with in previous roles:NEW BALANCE · MANGO · WESTWING · MICHAEL KORS · CHARLOTTE TILBURY · ACNE · NET A PORTER · MYTHERESA · AMAZON · ASOS · OPENING CEREMONY

How I think

I start with the goal, using creativity, commercial thinking and problem solving to find the way there.

From product
to growth.

My experience spans the first product idea through to international growth.

01

Brand & digital foundations

Positioning, visual identity and digital presence.

02

Commercial strategy

Growth opportunities across markets, customers and channels.

03

Product & range

Sourcing, range planning and launches.

04

Growth & creator commerce

Creator programmes and partnerships with performance in focus.

Selected founder work.

My own ventures, from idea to digital presence.

Bright living room with Gyllen Properties Co logo in the upper left
Property · Sweden & UK

Gyllen Properties Co.

Identity and launch for our property venture.

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Patchy Tiger patch on smooth grey gift paper
Design · Circular creativity

Patchy Tiger

My own design concept combining personalisation and circular creativity.

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Black and white portrait of Matilda Gyllenhammar
Ideas · Everyday work

Matilda Gyllenhammar

Notes from everyday work in social commerce, technology and AI.

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More work

We Are Goods packaging with the brand logo
We Are GoodsCreator merchandise, from product to e-commerce.
ELMA logo on a pink and blue background, with the words Pure skin - Zero DramaPure skin - Zero Drama
Elma Skin CareGentle skincare developed with my daughter.
Déjà Vu Stockholm storefront with its logo
Déjà Vu StockholmIdentity and website for antiques and curiosities.
Black and white window with the letters VI at Six London
Six LondonCommercial strategy, identity and website in fashion accessories.

Curious about businesses. Interested in people.

15+ years across design, fashion, e-commerce and the creator economy. I have built my own brands and led international partnerships at Six London, Bolt/Tipser, PlatformE and Metapic.

Today I’m Head of Growth at impact.com. My creative foundation is a BA (Hons) in Concept & Product Design from Central Saint Martins, London.

My own ventures taught me to be resourceful. International teams taught me to listen and build together.

Listen firstUnderstand the people and the goal
Keep it practicalA useful next step
Build togetherGood relationships matter

Let’s talk.